Logo, branding, and product packaging for Foxtail herbal water kefir
What I love about this project is that I saw my idea develop from a spark of inspiration to a brand that captivates the customer and created diehard fans. Foxtail herbal water kefir started as a personal endeavor where I was simply looking for a new way to consume herbs other than tea. Friends and family enjoyed the gut healing effects and loved the combination of herbs with tropical fruit. Foxtail was born.
Foxtail is a healthful living probiotic beverage for the entire family. The fox is a playful reminder that health comes from nature. Each brew tells its own story through it's unique aroma and flavor. This project was extremely gratifying as I received overwhelming positive feedback from my customers on the product and the branding/design. I commissioned artist Hannah Doss to draw the fox I was envisioning to create the logo. The fox brings to life the healthy and youthful vision for the brand.
Presentation and design
Mantra is an app that brings wisdom to the user in doses of the users choosing. My role in this project has been multifaceted. I helped to trim down the clutter of the original concept making it clean and to the point while still providing rich features. Understanding the end user and providing easy to use features is critical to delivering a great expereince.
From wireframes to in-hand concierge services, the Alchemist resort app delivers all hotel amenites directly to the end user.
For this project I skinned this interactive TV interface to be utilized at the Alchemist resort. This iTV solution offers hotel guests personalized HD entertainment and concierge services directly from their room. I worked as part of a multi-functional team, visualizing the interaction within the app and producing intuitive deliverables.
This deck for a startup that was looking to attract new investors. It was important to capture the viewers interest while still conveying the message. A balance of visual interest and clear data representation makes an engaging deck that draws in the viewer and keeps them interested to the last slide.
This presentation was created to demonstrate the features of a new app. By creating a visual story the end user is able to get an idea of how the app can be utilized.
